Majestic mountain lake
Ryan Stenberg
Seattle/Tacoma, Washington

Marketing Operations & Automation Specialist

Hands-on marketing manager focused on innovating sales communication, accelerating funnel velocity, and driving revenue growth.

PDF Resume
10+
Years of Experience
200%
YOY Lead Growth
+35%
Sales Productivity

Strengths

A data-driven creative that specializes in presentation-ready deliverables that influence business decisions and make a measurable impact on the bottom line.

Marketing
Strategy

Marketing Strategy

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Marketing
Automation

MarketingAutomation

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Sales
Support

Sales Support

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Branding
& Design

Brand & Design

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Project
Management

Project Management

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Teamwork & Leadership

Schedule 15 Minute Call

Preferred Contact Method:

Or send email with your own client.

Tech

Skilled in building cohesive strategies that align marketing, sales, and operations through optimized technology, seamless integrations, clear reporting, and efficient processes.

  • HTML/CSS/JavaScript
  • Tailwind & Bootstrap
  • WordPress and PHP
  • REST & JS APIs
  • Digital Ads
  • Analytics & Tag Manager
  • Power Bi
  • Automation Platforms
  • Proxy/DNS Management
  • Salesforce & Pardot
  • Hubspot
  • Adobe Cloud
  • Office 365 & Google Workspace

Experience

Experienced in B2B, B2C, SaaS, retail, and service-based industries, with a strong ability to support other cross-functional objectives.

Companies:

  1. Marketing Director, Emerald City Energy

    Emerald City Energy, Tukwila WA

    Emerald City Energy is a local home services company and one of the biggest window installers in the greater Puget Sound Region. ECE was the home service branch of the McLendon Hardware store for handyman, plumbing, decks, windows & doors. 

    Detailed List+
    • B2C
    • Local
    • Retail
    • Home Services
    • Co-op

  2. Marketing Consultant

    Assisting SMEs to setup, optimize, and customize marketing automation systems to improve conversion, streamline sales process, reduce customer churn, and grow revenue.

    Detailed List+
    • B2B
    • National
    • SaaS
    • Healthcare

  3. Sr. Director of Marketing Operations

    Integrated Practice Solutions Inc., DBA ChiroTouch, San Diego, CA

    ChiroTouch is the top chiropractic EHR software system. I was one of the original ChiroTouch founding employees starting in a general sales and marketing role and growing with the company to a department director. 

    Detailed List+
    • B2B
    • National
    • SaaS
    • Healthcare
    • Startup
    • Cloud
    • Inc 500
    • Founding Member

Education:

Bachelor of Arts Graphic Design

Central Washington University, Ellensburg WA
  • Salesforce

    Salesforce

  • Hubspot

    Hubspot

  • Tailwind

    Tailwind

  • Bootstrap

    Bootstrap

  • Wordpress

    Wordpress

  • Adobe

    Adobe Cloud

  • Adobe

    Power BI

  • HTML5

    HTML

  • CSS3

    CSS

  • Javascript

    Javascript

  • php

    PHP

  • php

    REST

Birds of a Feather... Work Together

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Ryan S

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Ryan S

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Ryan S

Work

Customer Loyalty & Referral Programs

  • Salesforce
  • Online Rewards
  • HTML5
  • CSS3
  • Bootstrap

Objective:

Zingint. 

Solution:

Customer Referral Form, Salesforce (level Badges, relationships, payouts), Customer support portal integration so customers can track progress. point system, catalog, giftcards, service coupons

Results:

OnceHub Booking Integration in Salesforce for BDR Team

  • Salesforce
  • OnceHub
  • Bootstrap
  • HTML5
  • CSS3

Objective:

Reduce time for BDR team to physically booked demos. Simplify calendar access and group available demo blocks. Improve data compliance by automating salesforce stage changes and activities.

Solution:

Develop a custom booking system with Salesforce Apex, OnceHub accessable on the lead record. Automatically open to the assigned managers available blocks, but be "hot swapped" or "round robined" to other reps when ideal times were not available for the customer. Integrate gamification and accolades after each successfull booking to reduce process fatigue.

Result:

Reduced 10+ Minutes per booking allowing BDR team for more outreach and 35% more demos being booked. A Lot of smiles from BDR members.

Responsive Landing Page & Email Template Systems

  • Pardot
  • HTML5
  • JavaScript
  • JSON
  • CSS3
  • Bootstrap
  • Foundation for Email

Objective:

Build a bulletproof communication system that marketing, sales ,and customer support can use to create a varity of emails and landing pages for campaigns, partnerships, and other communications while maintaining layouts and staying on brand.

Solution:

Develop master templates with optional and repeating regions that give users access to necessary elements and customizations. Build a JSON configuration section in the landing pages that allows for page customizations that Pardot doesn't have out-of-the-box.

Results:

Overall email communications increased by over 200% accross the organization. The simplified system gave general staff the confidence to construct and send bulk communications. This freed up more advanced users and technical staff to focus on big picture projects.

Window Replacement Measuring System

  • Automation
  • Innoviation
  • Intuition
  • Adaptability
  • Strategy
  • Sales Support
  • Leadership
  • Teamwork

Story:

At the beginning of 2020 we couldn't get our field reps out to properties to measure windows. With people spending more time at home they had a greater need for home comfort and to upgratde their windows. Homwowners didn't want anyone in their homes and many didn't have the ability to measure due to safety or resources.

Objective:

Window prices generally don't change within 6" increments so come up with a way that doesn't requrire a physical rep or the homeowner to have measuring tape to get accurate window measurements.

Solution:

I came up with the idea and implemented a system with our inhouse developer that used an 8.5 x 11 sheet of paper and any mobile camera to get single and multiple window measurements.

Result:

By taping the sheet to the window we couuld get reasonably accurate measurements and detailed quotes to customers within 24 hours.

Let's have a quick chat.